In the marketing mix, traditional media (print, radio and television), direct mail and a Web page can all have an integrative function. A Web site is not designed to be the only element of a marketing mix. Similarly, if only traditional media are used, there is an entire world market you may be missing. Successful companies design and implement well-rounded marketing campaigns that integrate both the traditional and the new in order to shine like the stars they are.

Every advertising vehicle has its function and the Internet is no exception. Businesses who have not found their Web site to be successful need to understand that creating a Web site does not constitute an Internet marketing presence. Most people don’t even realize you have an on-line presence unless they’re specifically looking for you or your product. So how do you get noticed?

An obvious answer is to promote your on-line presence through the use of off-line media. For every brochure, radio commercial, television spot, print ad, and coupon you should have your Web site address very prominently on display.

Companies developing their marketing campaign for the Internet need to realize that each media has its own purpose. Print media provides information for products & services; radio advertising provides immediacy for news or sales; television reaches people using it for entertainment; and the Internet provides a way for people to find or verify product information, do more research on particular products and even make a purchase. A Web site should therefore be designed specifically for its own function to derive the best benefit.

If all elements of the marketing mix are used appropriately, each form of media should complement each other in order to serve all of your target markets needs, and positively impact your business.

In this relatively new industry Interspin Web Site Publishing has been in the business of developing Web sites since April 1996. In that short time Interspin has become one of the most innovative and cost-effective designers in the industry.

Interspin has designed Web sites for many of the most respected businesses in Saskatoon, Edmonton and Vancouver. Some private sector clients include Shuttle Craft International Inc., Sutherland Automotive, North Ridge Development Corporation and Vancouver recording company Dexter Entertainment Group. In addition to our private sector clientele we’ve developed Web sites for the Saskatchewan Human Rights Commission and a site that contains over 350 Web pages for the Saskatchewan Department of Labour.

Webworx is written and designed in-house by Interspin Web Site Publishing.

Interspin strives to be a quality Internet publisher offering comprehensive services fulfilling the needs of its satisfied customers. Our customers will continue working with Interspin and not hesitate to recommend the services provided by Interspin Web Site Publishing.

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